Getting LinkedIn Brazil
Posted by By Mark Hillary at 25 March, at 08 : 20 AM Print
Popular business networking tool LinkedIn sent representatives from Canada and the US to host a workshop in São Paulo yesterday. The event was focused on speaking to their users in Brazil and gaining feedback on any local differences in networking behaviour here.
It’s no surprise that LinkedIn is circling Brazil and sending teams over, this is their fastest-growing market. The number of Brazilian users on LinkedIn last year increased by 428%, compared to 76% growth in India.
There are now 17.8 million Brazilians using the discussion groups to debate work and business, and an additional 1.5 million joining the groups each week.
Some 60% of users in Brazil use the site in Portuguese while a significant 40% use it in English, showing that many users are interested in projecting an international summary of their work and achievements. Interestingly, in the focus group, nobody seemed to use both languages – it was one or the other.
Many of the new LinkedIn tools and services, such as Skills and the news service Today, are still only available in English, as all new services are rolled out in English, but given the importance of the Brazilian market more Portuguese functionality was promised soon.
When asked if they planned to open a sales office in São Paulo (LatAm is managed from Canada), LinkedIn said that a decision has yet to be taken. Given the growth levels in Brazil and neighbouring markets it must be a decision they already have on the executive radar.
IT Decisions says
We would not usually rave about an individual product or service on these pages. As we stated in our own manifesto, we don’t do churnalism.
But LinkedIn is quite different.
Within a couple of months of switching on the lights at this title, we have a regular following of thousands of professionals, all with an interest in Brazil and the hi-tech service industry. Literally thousands of readers are checking this site every day and commenting here, on Twitter, or on LinkedIn.
It has been the combination of LinkedIn and Twitter that has allowed us to grow this title so rapidly. It is the professional network of choice for over 100m professionals now and it is therefore quite shocking to hear that such an important business tool remains blocked by some executives – discarded as a ‘waste of time’.
Where do you think the chief executives banning LinkedIn will be a decade from now?
Photo by Mark Hillary
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Sutherland Global, 1 year ago
RT @itdecs: What happened when the @linkedin team visited Brazil to host a São Paulo workshop yesterday? http://bit.ly/fI98DE @dmrestivo
Mark Hillary, 1 year ago
RT @itdecs: What happened when the @linkedin team visited Brazil to host a São Paulo workshop yesterday? http://bit.ly/fI98DE @dmrestivo
NIIT Technologies, 1 year ago
RT @itdecs: What happened when the @linkedin team visited Brazil to host a São Paulo workshop yesterday? http://bit.ly/fI98DE @dmrestivo
Steria Exchange, 1 year ago
RT @itdecs: What happened when the @linkedin team visited Brazil to host a São Paulo workshop yesterday? http://bit.ly/fI98DE @dmrestivo
Jonathan Lister, 1 year ago
LinkedIn Canada's Danielle Restivo talks about why Brazil is LinkedIn's fastest growing market… http://lnkd.in/ikHkUJ
Cavin Bennett, 1 year ago
Friend plug RT @jlisterca: LinkedIn Canada's Danielle Restivo talks why Brazil is LinkedIn's fastest growing market… http://lnkd.in/ikHkUJ
Eliana Gomes , 1 year ago
RT @itdecs: What happened when the @linkedin team visited Brazil to host a São Paulo workshop yesterday? http://bit.ly/fI98DE @dmrestivo
IT Decisions, 1 year ago
LinkedIn visits Brazil http://bit.ly/fI98DE
Mark Hillary, 1 year ago
RT @itdecs: LinkedIn visits Brazil http://bit.ly/fI98DE
NicoleGerman, 1 year ago
Getting LinkedIn Brazil | IT Decisions http://lnkd.in/HV5Q8S
IT Decisions, 1 year ago
@GringaInformada and @linkedin too – Brazil had around 400% growth on that network last year http://bit.ly/fI98DE
Occupy Wall Street… then Brazil | IT Decisions, 7 months ago
[...] and corruption that plagues many businesses in Brazil cannot continue when one of the most switched-on and socially networked cultures in the world decides it is time to end [...]