Brazilian academic gives a social media lesson
Posted by By Mark Hillary at 25 May, at 19 : 41 PM Print
Renata Santiago is a professor at FAAP university in São Paulo, teaching social media and communications. She also teaches digital communications at SENAC and is a social media strategist at CDN Digital.
In this interview, she talks to IT Decisions about the corporate use of social media tools in Brazil, specifically:
- How she uses social media in her own job
- How does B2B social media work, when compared to B2C?
- Will social media change corporate structures?
- Are the corporate policies banning social media use changing?
- How do you measure the ROI of social media?
- Can comms and PR be improved using social media?
Photo by JD Hancock licensed under Creative Commons
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Renata Santiago, 11 months ago
Thank you, @markhillary and @itdecs for interviewing me. http://bit.ly/iEbrwB
IT Decisions, 11 months ago
RT @tinhasantiago Thank you, @markhillary and @itdecs for interviewing me. http://bit.ly/iEbrwB
IT Decisions, 11 months ago
Brazilian academic on how companies can use social media http://bit.ly/iEbrwB
Mark Hillary, 11 months ago
Brazilian academic on how companies can use social media http://bit.ly/iEbrwB
Renata Santiago, 11 months ago
RT @itdecs: Brazilian academic on how companies can use social media http://bit.ly/iEbrwB #IT #SM
CDN Digital, 11 months ago
Thank you! RT @itdecs: Brazilian academic on how companies can use social media http://bit.ly/iEbrwB #SM #corporate #change
IT Decisions, 11 months ago
Social media. Already important for companies in Brazil. How about you? http://bit.ly/iEbrwB
Mark Hillary, 11 months ago
Social media. Already important for companies in Brazil. How about you? http://bit.ly/iEbrwB
Renata Santiago, 11 months ago
Social media. Already important for companies in Brazil. How about you? http://bit.ly/iEbrwB
Stephen Jenner, 11 months ago
RT @itdecs: Brazilian academic talks about use of social media for companies @BRASSCOM @nasscom http://bit.ly/iEbrwB
Mark Hillary, 11 months ago
RT @itdecs: Brazilian academic talks about use of social media for companies @BRASSCOM @nasscom http://bit.ly/iEbrwB
Renan Abbade, 11 months ago
@tinhasantiago não é fraca não… Que beleza! http://migre.me/4DLoi
Isabela Abreu, 11 months ago
Social media. Already important for companies in Brazil. How about you? http://bit.ly/iEbrwB
IT Decisions, 11 months ago
How do you measure the ROI of social media? http://bit.ly/iEbrwB
IT Decisions, 11 months ago
How do you measure the ROI of social media? http://bit.ly/iEbrwB
IT Decisions, 11 months ago
Are companies still banning social media at work? http://bit.ly/iEbrwB
Mark Hillary, 11 months ago
Are companies still banning social media at work? http://bit.ly/iEbrwB
Mark Hillary, 11 months ago
RT @itdecs: How do you measure the ROI of social media? http://bit.ly/iEbrwB
Angelica Mari, 11 months ago
How do you measure the ROI of social media? http://bit.ly/iEbrwB
Mark Hillary, 11 months ago
How do you measure the ROI of social media? http://bit.ly/iEbrwB
IT Decisions, 11 months ago
How do you measure the ROI of social media? http://bit.ly/iEbrwB
IT Decisions, 11 months ago
How do you measure B2B social media use? http://bit.ly/iEbrwB
Mark Hillary, 11 months ago
How do you measure B2B social media use? http://bit.ly/iEbrwB
Narendra Nag, 11 months ago
How do you measure B2B social media use? http://bit.ly/iEbrwB
MJPCONGO, 11 months ago
RT @itdecs: How do you measure B2B social media use? http://bit.ly/iEbrwB: http://bit.ly/l3sCuj
Isabela Abreu, 11 months ago
How do you measure B2B social media use? http://bit.ly/iEbrwB
The Schmooz Group, 11 months ago
How do you measure the ROI of social media? http://bit.ly/iEbrwB
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