Irene Tobón Restrepo is a Colombian documentary film-maker, now based in São Paulo. She has worked on various corporate social media programs, including the Web 2.0 transition of newspaper Robledo somos todos and a research campaign that attempted to make potatoes ‘cool’ for the international potato center in Lima, Peru.
Given Irene’s mix of both creative and corporate experience, IT Decisions asked her about her experience of companies using social media in Brazil and across Latin America in general. Irene commented on questions including:
- Why are companies not using social media very well?
- Should executives be tweeting in their own name, not on a company account?
- Are companies still stuck on web 1.0?
- Is is easier for musicians to use social media than accountants?
- Is social media use different in Brazil?
- How can you fund research into potatoes using social media?
- Is it hard for companies to innovate without taking risks?
Photo by Kaptain Kobald licensed under Creative Commons