Trade conferences and promotion: is it worth it?

Posted by By George Paine at 23 August, at 18 : 48 PM Print

Dominic Pannell is the founder and managing director of Buzz Method, specialists in industry influencer engagement. He is therefore an old hand at industry conferences and in this conversation he asks if Brazil is getting as much value as it can from the IT trade shows that have been supported over the past few years.

In this interview Dominic talks about:

• Going in to a big event as a platinum sponsor, raising awareness of your offering in year one, but what then happens the next year other than giving the same people additional free drinks?
• Why isn’t Brazil promoting specific industries? For example, do journalists in the US know that Brazilian financial services technology is far better than what is used up north? If they do know, they don’t write about it.
• Brazil has the best opportunity to leverage opportunities in the Latam region, why is the media talking about Mexico?

Click here to listen to the full conversation with Dominic Pannell

Photo by Mark Hillary licensed under Creative Commons

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