New BPO player: you need to be in Brazil

Posted by By Mark Hillary at 4 October, at 13 : 56 PM Print

Genpact is a global giant in the world of business process outsourcing. They were spun out from GE in 2005, creating a service company that could serve GE and compete on the open market for other clients.

Within the past month, the company has opened an office in São Paulo, but they are already finding it too expensive to consider expansion – they are now actively searching other cities within Brazil for a site suitable for them to expand further.

When the Genpact vice chairman, Pramod Bhasin, came to São Paulo a few days back, he told us: “…if you want to be a global company, you need to be in Brazil,” so I asked him a few more questions on camera.

In this video you can listen to Pramod Bhasin explain:

• Why Brazil, why now?
• Building a new client base in Brazil
• Working with Brazil as part of a global delivery platform to multinational clients
• What analysis did Genpact do before deciding on Brazil?
• How has the US and European downturn affected the hi-tech service sector?
• Is a facility in Brazil just another delivery center or a chance to find Brazilian customers?
• What could have been easier when setting up a major business in Brazil?
• How Bhasin  sees São Paulo as too expensive for further expansion

Photo by the World Economic Forum licensed under Creative Commons

Interviews Video accounts, america, BPO, brasil, brazil, europe, f&a, finance, genpact, india, it decisions, itdecs, latam, nasscom, offshoring, outsourcing, pramod bhasin, united states, usa