ITD Research: Social media and the CIO

Posted by By Angelica Mari at 14 May, at 18 : 49 PM Print

Social media is now deeply embedded in the corporate world in Brazil. About 90% of Brazil-based businesses are using social networking tools to promote their products and services and many large organizations now turn to these tools as the first place to look when hiring new employees.

Brazil is the #2 nation on Twitter and LinkedIn use has increased by over 400% in Brazil in 2011, so there must be something that companies are finding useful in these tools.
Genuine business applications of social networking, such as recruitment and marketing of products and services, has shifted the perception of these tools from being focused on teenage games to the exploration of how greater connectivity and information sharing can help business leaders.

In this IT Decisions Research report, we have explored the question of how the decision-makers responsible for supporting that social media activity in companies should be using social media and networking tools. Is it essential for them to take the lead as a technology leader, or do these tools still need to prove their worth in the real world of business before being adopted in the office?

>> Click here to read the report in English

>> Click here to read the report in Portuguese

We have created this report through our crowdsourcing initiative, the IT Decisions Research Network. See the other reports here.

 

 

Image by petesimon licensed under Creative Commons

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