IT Decisions was born in January 2011. The company quickly established a reputation for publishing unique and insightful research focused on the technology industry in Brazil. By working directly with the key players in the industry – the buyers – and crowdsourcing their knowledge on specific subjects IT Decisions introduced the concept of freely available crowdsourced research to South America.
The company still engages in research projects for various clients and now advises on hi-tech media, publishing, and social media across the world. Check the What We Do page for more details.
The company founders, Mark Hillary and Angelica Mari, are both acknowledged global experts in their fields with deep knowledge and experience of technology management, journalism, blogging, social media, and advising organisations across the world in the practical use of various technologies.
Mark Hillary: Chief Executive
Mark Hillary [British] has written several successful books, including ‘Global Services: Moving to a Level Playing Field’, ‘Who Moved My Job?’, ‘Talking Outsourcing’, and ‘Building a Future with BRICs’ – the most recent being a social media guide for the United Nations to supply to small companies in developing countries.
Mark is one of 100 official British bloggers covering the London 2012 Olympics. He was shortlisted as business blogger of the year in 2009 & 2011 by Computer Weekly and won the SSON 2011 best blogger award.
Mark has advised the UN on the development of the IT industry in Africa and Bangladesh, the Indian government on service exports, and the British government on developing a hi-tech economy – as well as being a blogging mentor to teenage children under the guidance of the Department for Education.
Mark is a visiting MBA lecturer at London South Bank University, focused on corporate structures and the globalisation of services. He has lectured at several other universities, including the LSE and Loughborough. Mark has an MBA from the University of Liverpool.
Angelica Mari: COO, Publishing Director
Angelica Mari [Brazilian/Italian] is an entrepreneur who relocated to São Paulo in 2011 after building a successful career in publishing over a decade living in Europe.
Angelica’s expertise encompasses business development from the stage of strategic planning to account management, content production and public relations, as well as events production and online/face-to-face community management (with focus on use of social media tools to maximise ROI).
She has a deep understanding of the tech and editorial markets in Europe, Brazil and US, having started professional life at age 14 as a computer instructor and writing about IT and business since the age of 17.
Angelica is an experienced journalist with versatility to build senior relationships, demonstrated in a solid track-record of exclusive reporting (online/print/audio/video) in the leading business and technology magazines worldwide, several published books, as well as successful online and off-line events, campaigns and communities. Her media commercial knowledge covers a range of platforms: print, online, business information services, conferences, awards, directories and databases.