Social Media
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26 March 2013 at 15 : 10 PM
When Did You Last Switch Off Your Smartphone?
How often each day are you truly disconnected from the internet? If you have a smartphone then it's probably not very often at all. If you take a flight then it's likely you might have to endure several hours without social network updates - though many airlines are now offering wifi access on board leading to many inane Facebook updates saying little ...
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29 January 2013 at 16 : 20 PM
IT Decisions at Campus Party 2013
I was delighted to speak at the sixth Campus Party in São Paulo today. My talk this afternoon focused on how companies can use social media with a focus on describing step-by-step the planning process for using these tools. My talk was a part of the UKBrasil Season of events, a six month programme of events building a legacy from the London 2012 Olympic ...
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26 September 2012 at 15 : 34 PM
How Twitter Saved Bletchley Park
Dr Sue Black is an internationally-known computer scientist. She is is a Senior Research Associate in the Software Systems Engineering group in the the Department of Computer Science at University College London and a Senior Consultant with Cornerstone Global Associates. Dr Black visited Brazil recently and toured the country lecturing on Bletchley Park ...
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13 September 2012 at 15 : 45 PM
Embracing the Shifting Challenges of Retail
The world of retail is changing fast as we have seen this month with the opening of a new flagship Marks & Spencer store in Ellesmere Port. The new store features online hubs, sales assistants with iPads, and free wifi throughout. These innovations allow the staff to offer better information to customers, customers can check price comparison sites using ...
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5 September 2012 at 15 : 28 PM
How Will You Be Watching the Rio Olympic Games?
How did you watch the London Olympic and Paralympic games? Did you follow the coverage on TV offered by the BBC and Channel 4 or were you watching on a phone or iPad, catching video clips offered up from various social networks? London 2012 was the first Olympic games where social media and mobile devices played a big part in the experience. Don't forget ...
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9 August 2012 at 15 : 21 PM
Is the Customer Always Right?
The customer is always right. So says the old expression relied on for years to indicate that when it comes to customer service, customer demands should always be met, no matter how unreasonable. But things don't always go to plan and when customers feel let down they have always wanted to express their disappointment. This has now become easier with the ...
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10 May 2012 at 16 : 31 PM
Changing Emphasis at IT Decisions
You might have noticed some changes on the IT Decisions website recently. That’s because we have shifted our focus and direction a little. Last year our focus was really on research – we built a fantastic community of some of the most important and interesting technology executives in Brazil and we talked to them regularly to crowdsource their views ...
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8 May 2012 at 15 : 44 PM
We Are Chained to Work 24/7 by Social Media
Last week I was presenting some social media disaster stories at a conference hosted by the customer care people Teleperformance. You can guess at some of the brands I talked about - when I asked the audience to suggest a few ideas of online disasters they called out about half the companies I planned to focus on. I was paired with two partners from law ...
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7 May 2012 at 15 : 28 PM
Do Twitter users ever meet in 3D?
For as long as I can remember some people have suggested that the use of computers to communicate with others is anti-social and leads to the decline of in-person socialisation, like having a pint in the pub with friends. But I can recall using CompuServe 20 years ago and participating regularly in the rock music forum, which led to pub meetings and gigs ...
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23 March 2012 at 05 : 06 AM
How customer service is changing with IT
Last week a group of international industry analysts visited São Paulo in Brazil and Bogotá in Colombia to explore how the customer experience company Teleperformance is operating in South America. In this video Juan Hurtada, the Teleperformance CEO for Colombia, and Gabriel Toscana, the Nearshore Division COO, give their views on a number of ...
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